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New York, United States

NYC based artist, designer, educator. creator of the nooka brand and it's products, including the nooka watches, belts, wallets and fragrance – all designed around an ethos of futurism and universal communication.



Nooka, SOFTlab, and Tietz Bacon, three of new York’s leading fashion and industrial design incubators have joined together to create a unique installation at DDCLAB in New York’s Meatpacking District. Alex, Jon and Michael Ubbesen have been working hard to make sure the piece will be ready for the launch party on May 16th.

“Nooka produces physical manifestations of ideas. SOFTlab creates amazing spaces using cutting edge technology and thinking. Tietz-Baccon Fabrication heavily emphasizes technology, material, and craft. Together, these three entities COme together to create a unique retail environment that features Nooka creations in the fabulous DDCLab space.


Launch Party

427 West 14th St, New York
May 15th, 2011

Music provided by DJ Michna
Beverages by Ty-KU

Posted by nooka Categorized: KDU


jake, finn’s lovable canine companion and best friend, from carton network’s, adventure time, can now be on your wrist. that’s right, nooka and cartoon network have custom designed a limited edition zub zirc 38 in jake yellow with his facial and arm graphics. we, at the nooka lab, are big fans of pendleton ward, the creator of the show and this timepiece truly captures the fun and creativity of the show.

Posted by nooka Categorized: KDU

April 2011 / № 111



noo t-shirts by nooka. the black t-shirt features the word “futurism”, from the nookafesto in a silver foil, while the turquoise blue shirt features the cute smiley from the nookanooka. the unique turquoise shirt also glows in the dark, so he will always be smiling!

Posted by nooka Categorized: KDU

November 2010 / № 109
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KeapHope collective produced a short video–a dope ride with some sweet gear through New York City. They captured the true essence of the strip (belt), the versatility of it, the ability to add appeal to any outfit as well as the unique mechanisms that reinvented an everyday item by improving functionality. Created and Directed by Dan Dealy, Gustavo Roman and Jamie Falkowski. Editing courtesy of Gustavo Roman. Featuring Tiga’s “Turn the Night On”.

Posted by nooka Categorized: KDU

November 2010 / № 107


Taken from the Japanese word, sayu, meaning left and right, the Zayu is an asymmetrical timepiece with many innovative features, including the display with the hour “time capsule” graphic, an ergonomic asymmetrical design, as well as a curved case back for an even more comfortable fit. This model is also the first watch with “sleepmode” to conserve battery when not in use. Moreover, the Zayu is a truly ambidextrous design that wears well on both left and right wrists. These new pieces will include the new silicone packaging, and can be found at www.nooka.com.

Posted by nooka Categorized: Design Fashion KDU

October 2010 / № 105

video_com_for_blognooka videocom2010 is here! this is your chance to make and submit a video for nooka. project ends on november 22, and is hosted by our friends over at tongal.

Use your creativity to capture the essence of the Nooka Mindstyle and create a 60-second animated or live-action video that represents the Nookafesto. This is a freestyle project, so you can submit anything as long as it fits the project description and does not exceed the 60-second time limit. In addition to the six listed prizes, each qualifying entrant will receive a gift code for a 20% discount at the Nooka online store.

to view the full brief, click Nooka__VideoCom2010


submit your videos over at tongal.com/project/nooka

Posted by nooka Categorized: Art Design Web

October 2010 / № 103


With Japanese pop culture booming in western countries, tokidoki creator Simone Legno and Nooka’s Matthew Waldman share their love of modern Japan and discuss how it has influenced the design of their clothing, accessories, watches and toys. Moderated by distinguished marketing strategist Josh Spear, The J-Pop Influence: A Western Obsession takes place Tuesday, October 12 at 6:30 pm, and is followed by a reception.


$12 / $8 Japan Society members, seniors & students

For more information, visit www.japansociety.org or call the Japan Society Box Office at (212) 715-1258.

October 2010 / № 101

F.L.U_imageFairies are ancient and wise, mischievous and helpful, and thoroughly misunderstood in most modern cultures. Sensing this crisis, in an attempt to politicize their agenda, the fairy labor union has chosen artist Matthew Waldman as their human voice. “Glitter from Grit” is their latest missive told through his hands.

Come join us at The Ronin Gallery

Opening reception—October 21, 2010

6–9 pm

4210 Santa Monica Blvd

Los Angeles CA 90029




Posted by nooka Categorized: Art Tags: art show fairy labor union matthew waldman

September 2010 / № 099

NookaNook_frontWith Japanese pop culture booming in western countries, tokidoki creator Simone Legno and Nooka’s Matthew Waldman share their love of modern Japan and discuss how it has influenced the design of their clothing, accessories, watches and toys. Moderated by distinguished marketing strategist Josh Spear, The J-Pop Influence: A Western Obsession takes place Tuesday, October 12 at 6:30 pm, and is followed by a reception.

Founded in 1907, Japan Society has evolved into a world-class, multidisciplinary hub for global leaders, artists, scholars, educators, and English and Japanese-speaking audiences. At the Society, more than 100 events each year feature sophisticated, topically relevant presentations of Japanese art and culture and open, critical dialogue on issues of vital importance to the U.S., Japan and East Asia. An American nonprofit, nonpolitical organization, the Society cultivates a constructive, resonant and dynamic relationship between the people of the U.S. and Japan.

Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.

$12 / $8 Japan Society members, seniors & students

Posted by nooka Categorized: KDU

September 2010 / № 097


please join us september 30th at 6:00 pm for the opening of hiroki otsuka’s show- mangdala.

the art space at fridman law group

curated by matthew waldman / nooka

the show is up until november 5th.please call ben at the fridman law group for more information: T 212 620 0935 or


brooklyn based japanese artist/illustrator hiroki otsuka honed his craft drafting and inking comic book cells for a variety of projects, and illustrated for a number of major japanese publications through 2004. in 2005, otsuka’s focus shifted from graphic to fine arts, working predominantly with traditional sumi ink used in japanese calligraphy. otsuka’s debut solo show at brooklyn’s stay gold gallery in 2005 prompted the new yorker to write that his works “…push the populist youth quotient through the roof.” since then, hiroki otsuka has gained international recognition with works being shown at berlin’s kunstraum richard sorge. from march 12-june 13, 2010, otsuka served as japan society’s first-ever manga artist-in-residence during the exhibition graphic heroes, magic monsters: japanese prints by utagawa kuniyoshi from the arthur r. miller collection.

hiroki’s show will combine two art forms, manga and mandala. manga, a popular japanese art form brings out in bright color our subconscious, secret desires. mandala is a another ancient form with roots in hindu that evoke esoteric and spiritual meditation. the combination of the two can not be in better hands than that of artist hiroki otsuka.

Posted by nooka Categorized: KDU

August 2010 / № 093

The Singularity is the technological creation of smarter-than-human intelligence. There are several technologies that are often mentioned as heading in this direction. The most commonly mentioned is probably Artificial Intelligence, but there are others: direct brain-computer interfaces, biological augmentation of the brain, genetic engineering, ultra-high-resolution scans of the brain followed by computer emulation. Some of these technologies seem likely to arrive much earlier than the others, but there are nonetheless several independent technologies all heading in the direction of the Singularity – several different technologies which, if they reached a threshold level of sophistication, would enable the creation of smarter-than-human intelligence. the singularity institute for artificial intelligence

the nooka philosophy also posits that universal communication can only help bring the planet forward in integrating the resources and technologies necessary to reach the singularity.

we are thereby more than thrilled to announce that nooka will be one of the sponsors for the singularity summit 2010 on august 14th -15th – a gathering of thinkers to explore the rising impact of techno-progressivism. the singularity institute, founded in 2006, is an organization that exists to confront both the risks and opportunities of artificial intelligence.

For more information, visit here

follow nooka on facebook and twitter!

Posted by nooka Categorized: KDU

May 2010 / № 092

ilovedust has done some incredible work for nooka-their custom nookanooka, their custom zub and now this amazing animation! they recently released this awesome animated video featuring a track by one of matthew waldman’s favorite french electro artists, aberration chromatique. ilovedust’s love of lamborghinis and the geometric shape of nooka zenh helped create a truly unique visual piece.

Posted by nooka Categorized: KDU

May 2010 / № 090



nooka and luxury jewlery designer, deviant design group, have combined their collective views of unconventional design to create custom high value nooka watches for an exclusive clientele. check out the “blinged” out nooka zot classic that features a 14k gold face plate inscribed with the nooka and ddg logo as well as an exterior watch case adorned with over 4 carats of si1 f-g colored diamonds. similar upgrades and customizations will now be available starting at $2,500.

ddg offers a variety of customization options ranging from precious stones and diamonds, gold plating, inscription, unique straps and special requests to add your personal “swag” to a nooka.

Posted by nooka Categorized: KDU

May 2010 / № 086


nooka will sponsor the 16th annual vans warped tour and to commemorate the event, nooka has customized 100 zub zenv 20 watches for their vip’s. the limited edition timepiece will feature purple graphics on a green band.

the 2010 incarnation of the vans warped tour – affectionately known as ‘punk rock summer camp’ will host a distinct and diverse lineup of the hottest artists on the scene, as well as a full concourse of lifestyle attractions and vendors. now in it’s 16th year, the 43-date tour commences on june 25th in carson, ca and finishes on august 15th in hillsboro, or. north america’s longest-running touring festival has promised to be the most memorable jaunt yet for the annual punk rock extravaganza.

Posted by nooka Categorized: KDU

May 2010 / № 082


nooka recently teamed up with the designmarch, donating 25 zub skyblue zenh 20 for their vips. the designmarch is a four day event in its 2nd year organized by the iceland design center that takes place from the march 18- 21st. designmarch aims to spread design through iceland, exhibiting unique designs, works in progress as well as old favorites. check out the cool images that iceland design provided us with!

Posted by nooka Categorized: KDU

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