Last year we @Laundry! collaborated with Sony to create an animated retail experience for their stores worldwide. What began as a synchronized series of screens within each store playing at the top of the hour daily soon evolved into our graphic language carrying over into print, advertising and online. Quite simply we created animated flower petals that wove every aspect of their brand at the time in a very inviting and human way that made Sony less about the technology and more about the pleasure of marrying technology seamlessly into everyday life.
Below is a 3d render of the store experience which we created in Maya, c4d, and after effects and utilizing specialized servers and applications in store to sync our animations to the 28 different screens at once.http://www.vimeo.com/40058312