Featured Posts

Dec 2009 / № 2013

Hello Everyone. Over the month of December and well into January, I will be traveling the world to meet with clients, KDU members and friends, as well as gathering research and inspiration for the coming year. The first part of the trip took place in early December. I traveled with my partners Chris Bevans and Aerosyn Lex to Guangzhou China, Hong Kong and
finally Tokyo, Japan. I then headed to Europe with designer Portia Wells to visit a dozen cities, starting with Amsterdam and ending in Iceland. Stay tuned for photos and notes from our travels.

Peace and I hope everyone has a wonderful holiday season.

David Gensler
The Keystone Design Union

Logo by Core KDU Member, Josh Vanover, aka Spaceknuckle

Posted by David Gensler Categorized: KDU |

Dec 2009 / № 2008

We are now on twitter. Are you?


Posted by David Gensler Categorized: KDU |

Trend Report: New Retail: Precinct 5
Extra thanks to Mr. Wix for the personal tour of Precinct 5 in Amsterdam.
This new store is a beautiful, taking space in an old Police station. The space is designed with modular furniture and fixtures, allowing for constant change.
They are carrying brands like Norse Projects, Stussy, Nike, Gourmet and many others.  They just launched a special collaboration between them and our friends at Denham.
More to come very soon.



Continue reading for more pictures Read the rest of this entry »

Posted by David Gensler Categorized: Fashion KDU Tags: Precinct 5 World Trend Report |

Dec 2009 / № 1981


5125 typographic illustration.

Typographic piece created for a feature in Pilot magazine. Unfortunately not used in the end, but still a nice piece to have done. Reliefs on the stone work are taken from actual Mayan ruins and a KDU keystone is slipped into the image also. The illustration is based on the Mayan ‘end of cycle’ prediction.

The year 2012 signals the conclusion of one of the most ancient predictions ever made. The Mayan’s, an ancient and advanced civilisation of South America and experts in astronomy, predicted the end of the great cycle of ages in 2012, the Mayan year of 5125.

kdu_bulletFull development images and process can be viewed here.

kdu_bulletBuy prints here | light & dark

― Daniel J Diggle

Dec 2009 / № 1975


NO! typographic organic illustration.

Organic and structural typographic illustration, created with Faber Castil and Rotring technical pens. A mass of tangled branches and coral-like fans entwined with sharp structural forms. A sparrow hides amongst the branches guarding her eggs.  Hidden amongst the elements is the words ‘NO!’ – this can be seen best via the development images – meaning hidden amongst the mass. Giclée prints can be bought via Society6.

kdu_bulletFull development images and process can be viewed here.

kdu_bulletBuy prints here | light & dark

― Daniel J Diggle

Dec 2009 / № 1970


Posted by Edgartista Categorized: Design illustration Tags: edgartista |

Dec 2009 / № 1964

Got another chance to layout some tattoo work from Adambomb This time around we went with some 100lbs text weight flyers from Jak Prints , for use in magazine insertions and leave behinds. We also did a larger letter sized, tear away flyer. Had allot of fun laying these out and they printed great, too.

Dec 2009 / № 1959

for: MTV Russia

by: www.space-jump.com

Posted by Myaka Categorized: KDU |

Dec 2009 / № 1953

Got the final tattoo picture of a design that was commissioned by Jason Kayzar over at MC2, ink by Adambomb.  Included the initial shot of the tat, to document the process.

Dec 2009 / № 1948

SPACE New works soon*

Posted by spaceknuckle Categorized: KDU |

Dec 2009 / № 1944

Ryan Leslie
Please take a moment to check out the new exclusive mini documentary.
Watch the video HERE

Posted by admin |

Dec 2009 / № 1872

The KDU produced the new oversized fashion book, entitled “August” for New York Fashion label, Rochambeau. Creative Directed by David Gensler, the book stands 5.5 feet tall and measures 3.5 feet wide. It is printed in plastic Yupo paper – with each page being hand finished.
This is the third book the KDU has produced for Rochambeau. New York Photographers, Phil Knott and Eric Vogel were the projects photographers.

Read the rest of this entry »

Posted by admin Categorized: Design Fashion KDU Photography |

Dec 2009 / № 1943

Hello ZSO

Various updates over at HelloZSO.com

Be well,


Posted by hellozso Categorized: KDU |

Dec 2009 / № 1942


Hey folks — I am really pleased to announce that I just
relaunched DiftNorm™: www.diftnorm.com

After a long time I am back with a lot of new works and updates on older projects.
New works include clients like Dornbracht (on behalf of Sehsucht),
Jagermeister International, The FWA, illustrations I did for the OFFF’09 Book,
Desktopography and more + personal stuff!

I hope you like the update!


Posted by diftnorm Categorized: KDU Tags: diftnorm relaunch |

Dec 2009 / № 1928

(We’ve been simmering this one at the Denham studio for a while.  We’re excited that Wix, Gee and Edson are so close to unleashing their new concept so I’ll double-up on the postings by sharing it here as well as on our own site.)


The official introduction of the EnPlus/Denham Collusion Series marks the project coming out of months of secret meetings and into the winter light of Amsterdam in December. The series includes the 495 Japanese Dry Selvedge, the 459 American Standard and the Revised Staple White Tee. Each of the three represents a meeting of the minds of EnPlus and Denham.


Malvin Wix, Gee Schmidt and Edson Sabajao AKA Patta have a proven track-record of identifying, participating-in, filtering and combining style influences with a level of distinction and individuality that can only be born from lifetimes fully submersed in the unpredictable but ultimately harmonious mix of expressive cultures which have been capturing their imaginations since they were kids.

The combined vision they’ve manifested within their existing Patta concept has received international respect deriving as much from the trio’s personal integrity as it does from the carefully curated rare sneaker assortment for which the store is world renowned. Patta’s selection has a reputation for flair, taste, cool, authenticity and fun and the service culture the team have nurtured in the shop has always reflected these exact same values.



But that’s Patta. There new shop Precinct 5 which opens next week on December 10th sits within a retired Amsterdam police station (the former 5th precinct) and represents a completely new step in their entrepreneurial evolution and their new product design platform.


EnPlus is now emerging as the product-based expression of this next evolutionary stage. The crew approached Denham to collude on an inaugural program of co-branded items in honor of the birth of their new shop and the emergence of their new brand.

The concept includes two equally pure approaches to the iconic 5-pocket along with the kind of fresh white tee shirt we used to scoop-up in double packs, crack open and wear right off the card, fold lines and all.


Named for the address of the Denham store in Amsterdam, the premium edition is crafted in 22-dip Japanese narrow-loom selvedge and features anodized trumpet-shank buttons on the fly. Other details like the full waistband embroidery; “Honorable Men Go With Honorable Men,”, the high gloss black leather waistband label with EnPlus emboss, black twill interior fly taping and interior pocketbag imprint are all common to both denim styles.



Named for the address of the new Precinct Five store, the core edition is made from classic 8-dip American denim and features a traditional button fly. The other details like the full waistband embroidery; “Honorable Men Go With Honorable Men,”, the high gloss black leather waistband label with EnPlus emboss, black twill interior fly taping and interior pocketbag imprint are all present here too.



The project has been characterized by an positivistic realness embodied by Wix, Gee and Edson. Jean culture attracts purism like knees attract grass-stains but there are endless types of purism when it comes to denim. In the case of the EnPlus crew one core element of the blue jean design dogma is the all-important cuff with. The discussion surrounding the ideal cuff width was long, rigerous and exacting. For those of us on the Denham team it was an unexpected chance to witness a spin on jean oriented passion that was entirely new. Even Jason with decades of denim experience hadn’t been exposed to this particular orientation before.



The cuff matters because the kicks matter. Stupid. Why else? Jeans need to look good with your kicks, or the other way around. High top, low top, mid, padded leather, unlined canvas… Getting that key measurement to work with ‘em all is no mean trick.



Reaching back to the days when we would crack open a 2-pack of white tee shirts with the broad self-satisfied grin of guys that can put off the laundry for another weekend, the Collusion tee shirts are offered two-at-a-time in a subtle slub-jersey and feature articulated lower hem-drop creating shirt tails that are part of Denham’s own tee signature launching within their Spring 2010 assortment.


The three styles in the Collusion series are offered only at the new PRECINCT FIVE shop opening December 10th, and starting at the same time they will also be presented in our own Amsterdam store on the Pinsengracht.

Posted by Liam Maher Categorized: Fashion KDU |











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