We are thrilled to be the focus of the One Club’s 2010 One Show College Competiton. The One Club is the world’s foremost non-profit organization devoted to elevating creative work in advertising and design. The objective of the competition is to create a campaign that positions Nooka as a Mindstyle™ brand. Each submission needs to tell both the Nooka story and the stories of the products included in the current product line through print, online and broadcast media. Entrants must be college students or enrolled in an accredited advertising or graphic design program. The One Club, prior to the submission of entries, must approve entrants from non-accredited advertising or design programs. Students do not need to be a member of the One Club in order to participate in the College Competition.

The judges will rate each submission based on specific factors, which include: innovation, aesthetics, technical ability, manufacturability, Nooka’s mission, and subjective criteria. One Show pencils, the coveted trophy given to the top tier of winners in the One Show, will be awarded to the winning creative teams. Prizes equaling $3,000 for gold, $2,000 for silver and $1,000 for bronze will also be awarded to each winning team. All winners and finalists will be published in the One Show Annual and Nooka may award one or more entries in any category $2,000 for use by Nooka in a promotion.

Submission Deadline: February 19, 2010
Finalists Announced: April 2010
Award Show: May 2010

We are super excited to be a part of this! For more info visit the One Show online.

In celebration of the artist designed mini NookaNooka toys, Nooka will be hosting a one-day gallery showing of 16 NookaNookas that have been designed by renowned toy artists and designers from around the world. The gallery will be open to the public only on november 11th at the redbull space in new york city from 12pm to 7pm.

The 16 artist will include: Matthew Waldman, Mad Toy Design, iLoveDust, “Plus” Design Studio, Michael Vadino of Bureau, Dustin Canalin, Blank, Eding: Post, Mikiko Minewaki, Ogawa Atsuo, Takahashi Hiroco, James Liu of Veggiesomething, Taku Anekawa, T9G, Shin Tanaka, and Zarigani Works.

In addition to the customized nookanookas, original artwork will be featured by Shin Tanaka. Zub zot inspired art, entitled “Night and Light”, as well as the popular paper vinyl, T-Boy, re-designed with custom nooka artwork, will be displayed in commemoration of the mini NookaNooka release.