Freely Collection 2012
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For the recently released Freely Collection 2012
I had the chance to repackage the entire Fluttuo – Pieces of Joy Formula
including the Event organization, photo shooting and product design consultancy.

Photography: Focale / Model: Vera Sangiorgio
Still life: Tiziano Mario Castelli / Styling: Maria Sole Luddi
Hair Styling: BH Salon Torlupara / Make Up: Luana di Gennaro
Event Photography: Eric Mansuell

To see the previous Fluttuo visual identities click here and here.

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Mission
ArteArredi (FurnitureArt) is an italian Brand designing and producing custom furnitures with a selection of premium woods.

Concept
The Brand’s neat identity testifies the exceptional products’ design and building quality. According to the Brand’s Tagline “Arredi d’eccezione” (exceptional furnitures), the logotype subtly contains the Brand symbol: a one of a kind chair, represented by the custom designed “rt” letters.

The color scheme, inspired by wood’s essence, and the overall design evoke a simple yet sophisticated identity.

Result
The ArteArredi Unique Design Formula included: Concept Development, Naming, Branding, Corporate Image, Visual Identity, Online Experience including CMS system and Branding applications.

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