Joe Barbieri
Cult Chansonnier Rebranding

Joe Barbieri is an internationally esteemed italian chansonnier.

“Like the painter Plasson in the novel “Ocean Sea” by Alessandro Baricco used to paint the sea using the sea water and obtaining smooth and intangible paints, almost white, it could be said that Joe Barbieri sings the air through the air, the absence through the absence, the empty space through the empty space.”

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This stimulating Rebranding project is related to the publishing of the long awaited new album, named “Respiro” (Breath), published last March the 20th. Thanks to the international appreciations gathered through the years, this album will be launched worldwide in more than 62 countries.

Sublimio has been responsible for the whole Brand renewal, from concept to print and web applications: Rebranding, Visual Identity, Branding Applications, Online Experience (mobile devices versions included) and full CMS.

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Credits
Web Development: Matthew Ferry / Photography: Andrea Boccalini

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To see the full Unique Design Formula click here.

For more info please click here.

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Mission
ArteArredi (FurnitureArt) is an italian Brand designing and producing custom furnitures with a selection of premium woods.

Concept
The Brand’s neat identity testifies the exceptional products’ design and building quality. According to the Brand’s Tagline “Arredi d’eccezione” (exceptional furnitures), the logotype subtly contains the Brand symbol: a one of a kind chair, represented by the custom designed “rt” letters.

The color scheme, inspired by wood’s essence, and the overall design evoke a simple yet sophisticated identity.

Result
The ArteArredi Unique Design Formula included: Concept Development, Naming, Branding, Corporate Image, Visual Identity, Online Experience including CMS system and Branding applications.

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