serumvenom.com

Originally launched in 2003 as a private, bespoke brand, Serum Versus Venom was always more of an experiment in art and propaganda than a traditional fashion house.
Now, after several years of exploration into it’s own identity, practices and ambition, the brand re-emerges with more commercial aspirations.

“The ethos of SVSV has always been “anti-mass” serving as a platform for myself and my partners to communicate an alternative vision to an industry
driven entirely by sales. We have always focused on putting the concept, quality, materials and construction before the bottom line… now we are returning with a new
balance, hopefully allowing us to engage a much wider reaching audience”
-David Gensler, Founder, SVSV

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Please read the interview here

THE KDU & Serum Versus Venom are proud to announce the official opening of Brooklyn Sewn, a new in-house fashion atelier. The business is strategically located at the KDU’s Brooklyn Studios and will serve local designers and brands, in addition to functioning as SVSV’s primary production and bespoke house.

Services Include: Master Pattern Making, Grading, Small Production Runs, Rapid Prototypes, Sampling and Fine Hand Finishing.

For more information, contact General@thekdu.com

“I am proud to see my dream of a full circle facility realized; everything from concept to final product under one roof. We are dedicated to keeping alive the tradition of producing high quality garments in New York and even more excited to be working with local Designers helping them realize their dreams.” – David Gensler, CEO, The Keystone Design Union

THE SHHO recently interviewed KDU founder and CEO, David Gensler on the state of Street Wear, Pop Culture and the idea of Influence. Never known to bite his tongue, the interview with David is an honest and candid conversation about the state of affairs facing designers and marketers in the modern age.

Interview
Video

Longtime friends, Osamu Koyama and David Gensler collaborated to produce a series of hand crafted, antique tailoring shear pendants. The project pays tribute to David Gensler’s extensive personal collection of tailoring shears, which number over 800 and span some 450 years of sartorial history.

Focusing on three styles of shears, English, French and American, the collaboration took 6 months to finalize, with each master design being hand carved by Osa. Limited runs will be sold directly by SVSV and will come in a variety of materials including pure gold, silver and brass.

INVASIONISM is a theory of the dual effect the act of creation has on both the audience and the creator. The act of artistic creation acutely impacts an audience, both intended and secondary, often challenging conventions and rewriting social mores and memes (or sometimes validating them).

As artistic creation impacts the world, the world’s reaction to it, equally impacts the artist/designer. Ultimately, Invasionism is an exchange of energy that knowingly and unknowingly “INVADES” both creator and audience alike.

“As I attempt to change or influence the world through my designs and ideas, ultimately the world truly changes me.”

– David Gensler

Limited edition fresh tracks

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This issue was curated by KDU partner, Josh Vanover, KDU Core member, Victor Antonio and KDU Founder, David Gensler.
Containing over one hundred original images produced by top KDU members, it represents our continuing effort to crate the future while resisting the Digital Haze and Hype.

*Magazine contains some adult content*

View :: Issuu

After a productive self-initiated exile from the market, our private design and fashion label, Serum Versus Venom prepares for re-launch. Founded in 2005 as a reaction to the ubiquity of modern streetwear, SVSV will boldly attempt to follow in our own initial footsteps into the avant garde.

David Gensler

SVSV Re-Launch Campaign just wrapped.

David Gensler

Since inception, SVSV has been dedicated to following our own obsessions regarding design and craft. Rarely engaging the general market, we opted to ignore trends and fads and focus on each individual design and customer.

For us, SVSV has been about creating an environment unaffected and immune to outside stimuli, influence and hype. After years of adhering to our completely private, and at times secretive ways, we are now preparing for a public re-launch, including a full online store with access to all original master garments and accessories.

It is soon time to share our obsession with the world. We hope you will follow.

Join us at The Soho House in New York for an inspirational discussion with some of the Industry’s top creative minds.

More information here

The KDU was recently tapped by Virgin UK to develop Retail Campaign imagery for their broadband division. The designs will go live this month in retailers all across Britain.

David Gensler

We are happy and overwhelmed with both the number and quality of submissions for our Debut Issue. We are still accepting additional submissions throughout November.

We will be showcasing the best work from general submissions, as well as, special features on photographers, image makers, collectors and fanatics of Leica cameras, rangefinders and or traditional photographic techniques, including pinholes, large and medium format film, alternative print processes and more.

Please email submissions to submissions@leicacraft.com

David Gensler