As part of a long-term collaboration, Victor Antonio and SVSV Founder David Gensler
begin to explore a more tactile approach to their aesthetic story telling.
The imagery contains messages of revolution and rebirth, fueled by their shared disdain of a completely digital world.
As we pursue the creation and craft of original garments, we inevitably produce waste materials.
In an effort to reduce this waste, we developed a modular system of patterns based around a single standard crew.
The modular system (15 Variations) allows for almost 100% yield of the selected fabrics, reducing all but the most superficial waste.
The system demands that each garment be cut individually with no two designs ever coming out the same. Individuality and exclusivity, achieved through process, not marketing, is a tenet of a New Luxury.
Big thanks to our friend Shepard Fairey, who stopped by the KDU HQ last night and left two massive pieces of art for the world to enjoy.
Serum Venom set out to investigate how to push the limits of a modern workshirt, without compromising its classic appeal. We focused on combining the attention to detail and strength of military specification garments with the day to day functionality requirements of an urban existence. Our conclusion is a system of design we refer to as Street/Spec, which combines extreme tactical functionality with everyday comfort.
The Urbaneering Shirt has multiple function pockets, reinforced cuffs, lower placket tab closures, heavy duty under arm vents, rear hidden hang strap, reinforced front placket strap loops, authentic vintage metal workwear button, side tension stash pocket and reinforced universal internal seams.
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Serum Venom adheres to no seasonal fashion calendar and develops no traditional garment collections – believing these systems are out dated and produce waste. Instead, we focus on continually developing and improving our designs. Each week we will be debuting original designs or extreme modifications and improvements to existing designs. Our goal is to develop a truly better product, not just something new.
Geometric Camo Hoodie. Various Japanese Knit Jersey + Bamboo + Hemp.
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KDU Partner and visual artist Josh Vanover is currently working on a new body of work in collaboration with SVSV Founder David Gensler which will debut this summer. The theme will focus on the decay of the current fashion industry and its eventual rebirth.
Victor Antonio x David Gensler
Serum Venom prepares to re-debut at New York Men’s Market Week. New designs will be developed and shown weekly leading up to market launch in mid July. Here is an advance preview of next week’s special edition summer shirts.
Press and Buyers please contact firstname.lastname@example.org to schedule a private appointment to view the showroom and factory.
Please view the feature here. BIG thanks to all our friends in the media who have continued to show support for the relaunch. true thanks.
Special thanks for Kevin Ma at Hypebeast for the support. Please view the feature here.
It is always an honor to have friends and colleagues in the media support our efforts, especially those that are personal projects. Much thanks to Art & Hustle for being the first media partner to support our recent relaunch of SVSV.
Please view the interview here.