Newly Opened… A fully bespoke denim service by Denham.
Jason and the team at Denham are thrilled at the slow and steady re-emergence of craftsmanship in the world of denim. Artisan operations are just beginning to appear on the radar, inspiring renewed interest in fundamental quality and reigniting real appreciation for the joys of long-term denim ownership for a new generation. Having tested the waters with their Blue Salad Bar two years ago, Denham is now ready to reveal their unique take on the in-store atelier concept; the team at Denham has integrated each key element of their label’s basic premise of worshipping tradition while destroying convention to realize their contemporary vision on bespoke tailoring.
The newly opened Service Co. is directly adjacent to the Denham Store at 495 Prinsengracht in Amsterdam’s nine streets neighborhood. The space was laid-out by Jason, “the Jeanmaker” himself, and perfectly reflects his idea of the ultimate bespoke workwear atelier. The crowning glory of the space is the new in-house service centre allowing Denham customers access to all the support required for what should be the long rewarding journey between quality jean and passionate jean-wearing; leg-shortening, fit alteration, hand-washing and tear-repair. These are the operations that contribute the character and texture as a Virgin denim transforms into a perfectly broken in one-of-a-kind jean over months and years of wearing.
Before Denham could offer the restoration of individual blue jeans, they had to oversee the acquisition and restoration of the individual sewing machines best suited to the task. Working with local specialists and procuring vintage machines from the US and Germany, Denham’s artisan arsenal now includes:
Union Special (USA) 39300cc security overlock machine
Union Special (USA) 34500 chain-stitch hem machine
Singer (USA) 47W70 darning repair machine
Durkopp (Germany) 212-105 lockstitch machine
Each machine has been restored and re-housed within a row of modern workstations making it easy to interact directly with customers while providing the ultimate environment for jeanscraft.
Since the journey from unworn to worn-in can’t start without a fresh pair, the space is also home to the Virgin denim collection, with a full range of unwashed Japanese denim jean models on offer. Denham’s Virgin denim program represents their gold-standard for unwashed denim and symbolizes the beginning of a highly individual journey each jean buyer travels from moment a pristine pair is taken home for the first time, to the pleasure of sliding into a uniquely worn-in favorite months later.
Aside from selling the complete Virgin denim collection, services can be provided with turn-around times ranging from a short wait and a cup of coffee, up to 24 hours. Initial operations include:
HAND WASH SERVICE/cold water, natural enzymes
CHAIN STITCH HEM SERVICE/Union Special machine finishing
KNEE REPAIR SERVICE/Singer darning technique
ALTERATION SERVICE/Original lockstitch finish
CUSTOM LABEL SERVICE/Select your own leather
CUSTOM METAL SERVICE/Select your own rivets & buttons
Denham Service Co. is open 7 days a week. Monday & Sunday 12 to 6pm, Tuesday to Saturday 10 to 6pm [Thursday to 8pm]
DENHAM SERVICE Co., Prinsengracht 493, 1016HR, Amsterdam, NL +31 (0) 20 331 5039, www.denhamthejeanmaker.com
Photography by Philip Jintes
Phase 1 :
In reference to my recent website blog & a mention that this image will be documented, so here we are at the start of the process.
A4 standard cartridge paper using a Derwent 4b medium for thick dark areas. The aim is to keep a high saturation in shaded areas, minimum detail required at this stage.
I have 2 final idea layouts ready and will possibly do both as a personal test for the variety. Next phase is ready to mash up with abstract elements, using illustration and textures, so, digital for one, traditional for the other.
Ready to weigh and measure the next Phase. To be continued.
Thank you to the folks at Hurley. Spring 2011 women’s t-shirt line. Original art and photographs by HelloZSO. Final art direction and shirt design by Hurley.
Sara Blake / ZSO
New York, NY
ROCK N ROLL WILL NEVER DIE | Light Poster
Genex is a well known italian company designing and producing custom coaxial connectors for international companies for decades now.
This stimulating Rebranding project is based on the distinctive “eye” symbol, designed to represent the two Brand key values: the company’s engineering experience and the cutting edge services provided.
The Genex Unique Design Formula included: Concept Development, Visual Identity, Corporate Image, Promotional Material, Online Experience including Advanced CMS system and Branding applications.
Click here to experience the Genex Website.
For more info please click here.
Let me start off by saying I am not much for joke or comedy graphics in general. I find them shallow and often more cheap than funny and generally try to avoid such projects. An associate got in touch recently with a proposition of creating graphics based around the rants of the one and only Charlie Sheen however, which much against my normal anti comedy stance seemed like a really interesting opportunity to participate in the rise or fall of an acting legend depending on your take on it. Regardless, his many signature sayings really lent themselves to fun iconography. See more here… Also I am putting the finishing touches on the interfaces for his iphone app that will release very soon.
Pattern / Rapport tutorial made for Computer Arts Magazine #184
It also can be seen online at: http://www.computerarts.co.uk/tutorials/2d__and__photoshop/create_a_rapport_with_your_illustrations
Reykjavik Fashion Festival (RFF) has begun. A project dreamt partly up by Nikita’s GM Runar Omarsson and put into action for the first time in 2010.
“In recent years, the creative industries in Iceland have been flourishing. The local market has become a melting pot of exciting new creative enterprises, with individuals seeking to expand their businesses overseas. However despite this desire, these businesses have often been unable to fulfill their potential as a result of limited marketing budgets and the lack of a common creative vehicle. Reykjavik Fashion Festival seeks to provide the opportunity to channel Iceland’s creative energy into a single event, both for the local Icelandic audience as well as an international audience. United by a common passion for Iceland and it’s unique take on fashion, design and music, Iceland’s foremost creative business leaders seek to champion the talent that makes the country so unique. Reykjavik Fashion Festival will see an exciting mixture of fashion, design and music at venues around the city.” – http://www.rff.is/
This year marks the second annual Reykjavik Fashion Festival and is taking place until 3rd April 2011. A real time live video and photo blog of the RFF 2011 is happening and you can follow people, fashion and events contributed to by everyone there via this link – http://liveproject.is/
Via: Nikita Clothing