Reykjavik Fashion Festival (RFF) has begun. A project dreamt partly up by Nikita’s GM Runar Omarsson and put into action for the first time in 2010.
“In recent years, the creative industries in Iceland have been flourishing. The local market has become a melting pot of exciting new creative enterprises, with individuals seeking to expand their businesses overseas. However despite this desire, these businesses have often been unable to fulfill their potential as a result of limited marketing budgets and the lack of a common creative vehicle. Reykjavik Fashion Festival seeks to provide the opportunity to channel Iceland’s creative energy into a single event, both for the local Icelandic audience as well as an international audience. United by a common passion for Iceland and it’s unique take on fashion, design and music, Iceland’s foremost creative business leaders seek to champion the talent that makes the country so unique. Reykjavik Fashion Festival will see an exciting mixture of fashion, design and music at venues around the city.” – http://www.rff.is/
This year marks the second annual Reykjavik Fashion Festival and is taking place until 3rd April 2011. A real time live video and photo blog of the RFF 2011 is happening and you can follow people, fashion and events contributed to by everyone there via this link – http://liveproject.is/
Via: Nikita Clothing