The Nooka AO [asset organizer], a color coded wallet system made of pliable silicone rubber – it conforms to the shape of your butt [flat or bubbiliscous] without breaking your cards and can be packed with cards without you ‘losing’ them behind a card in a too-tight slot of traditional wallets released in July as well. Keep one color for daytime and another for night / one for NYC, another for Paris…seriously, it’s a simple and elegant solution for organizing what goes in your pocket or bag
With all the options for belts out there, I still felt something was missing both functionally and in terms of form and color. So i came up with the NS™. The closure is something I developed with my design team to offer easy adjustment throughout the day [i never found the perfect hole in a traditional belt, and it's really socially awkward to readjust a traditional belt in a restaurant!] which is the functional innovation. the innovation in look-and-feel is apparent – you can do the dreaded “matchy-matchy” look with our belts and zubs!
It looks so good you’ll have no problem getting people interested in looking at your crotch, and the mechanism is so slick, your pants can come off faster than they went on. This is why i came up with the product name “strip” [strip of material for form as well, so it's really a pure expression of form follows function]. Seriously, belts up until now were too concerned with holding your pants up, and a belt equally concerned with getting-off is truly an innovation.