David Gensler and myself started this project last year in summer of 2008. The idea came from an Urb Magazine feature we were doing. Half way through the project we realized that this concept was bigger than a spot in a magazine… We decided to embark on this crazy idea of trying to photograph all the creative types that make up New York City.
I must have cycled, camera in- tow, like a demon, across all bridges and boroughs. It was hot as hell. But definitely worth it! By doing this project, I was able to meet many talented folk that live in New York and I saw some cool and fantastic art.
We are still going strong and will continue to do so until we reach 1000 portraits (dont ask why the number ~ it just sounds magical.) I see this project lasting 5 years, or even longer — really getting as many people as possible… showing the whole spectrum.