Well, a few months ago a friend of mine was putting together a show at a college gallery in Rio de Janeiro, Brazil, and asked me to enter with a piece.
Many thanks to Fillipe Brum.
MailArts Project Collaboration for celebrate 10 Years Indie Guerrillas and will be show in Yogyakarta Biennal Exhibition next month
KDU Member Amenth Thmd has been featured as Glory of Indonesian Illustration by Computer Arts Magazine (china edition)
I am using this post as an introduction to the Nooka line and some of the early models that got it all started. It began not as a watch company, but as a design studio that had a new way of telling time, it just happened to work out that watches became a natural direction to take.
The C-Series was the first Nooka watch to see production. After perfecting the interface, which would later become synonymous with Nooka and its products, I was posed with the problem of creating a simple yet elegant way of presenting this new way of telling time. Framing the interface in a stainless steel case with a brushed steel face became the aesthetic of the first round of Nooka timepieces.
The Zan watch was the second design to be released, and remains the only analog piece that has seen production. The watch design is intentionally simple, telling time with two thin hands meant to blend into the mirror finish of the face.
The V-Series was basically the second generation of the original C-Series. The biggest change was the addition of a mineral crystal lens instead of the brushed stainless face. I also expanded the line by adding two new face designs, the Zenh and Zenv, and new finishes: gold, mirror, black and white. It was a challenge to re-introduce the C-Series in a new light, with a fresh new design. Not only was the face and aesthetics updated, but alarm and chronograph functions were added to this series, creating a necessity for two additional buttons.
Nooka Zub 20 & 38
The Zub line was designed with a single-unit construction out of soft and flexible polyurethane rubber, using the same four displays from the V-Series. They were originally designed with flush buttons but due to manufacturing difficulties were released with exposed buttons. Later I was able to figure out a way to trim down the buttons as close to the body as possible, creating a nice sleek silhouette.
I’m art directing Automatic eyes next album. Got lots of work to do including new logo, cd-covers, magazine ads, website, flyers, posters etc…
Last night we had about 8hour photoshoot session. Really nice photos coming up and I got all my ideas done. Even more! Photographer was a great photographer and a friend of mine Pasi Lehtinen.
iPhone photos from the session above.
An older song they are rereleasing with her upcoming album, we were approached earlier this summer to bring an animation component to the endless summer vibe of the video. Working with the director we used the the loose concept of animated magazine spreads as a starting point to a variety of graphic extravaganzas sprinkled through the video.
Here also is a link to the video on our site where we also included some of the storyboards that got us to the look we ended up with.
UFFIE “Pop the Glock”
Ed Banger Records
directed by: Nathalie Canguilhem
Design and animation: Laundry!
I was recently featured in IdN magazine’s “Self-promotion issue” (Hong Kong) . Out now