I am using this post as an introduction to the Nooka line and some of the early models that got it all started. It began not as a watch company, but as a design studio that had a new way of telling time, it just happened to work out that watches became a natural direction to take.
The C-Series was the first Nooka watch to see production. After perfecting the interface, which would later become synonymous with Nooka and its products, I was posed with the problem of creating a simple yet elegant way of presenting this new way of telling time. Framing the interface in a stainless steel case with a brushed steel face became the aesthetic of the first round of Nooka timepieces.
The Zan watch was the second design to be released, and remains the only analog piece that has seen production. The watch design is intentionally simple, telling time with two thin hands meant to blend into the mirror finish of the face.
The V-Series was basically the second generation of the original C-Series. The biggest change was the addition of a mineral crystal lens instead of the brushed stainless face. I also expanded the line by adding two new face designs, the Zenh and Zenv, and new finishes: gold, mirror, black and white. It was a challenge to re-introduce the C-Series in a new light, with a fresh new design. Not only was the face and aesthetics updated, but alarm and chronograph functions were added to this series, creating a necessity for two additional buttons.
Nooka Zub 20 & 38
The Zub line was designed with a single-unit construction out of soft and flexible polyurethane rubber, using the same four displays from the V-Series. They were originally designed with flush buttons but due to manufacturing difficulties were released with exposed buttons. Later I was able to figure out a way to trim down the buttons as close to the body as possible, creating a nice sleek silhouette.