Here at Nooka we have been involved with many collabs over the years. In doing so I have realized engaging in brand+artist / brand+brand collaboration is a form of social network brokering similar to alliances via marriage amoungst royal families in previous centuries – basically “i can’t give you the money for your ad campaign, but you can marry my son/daughter”. it’s a good discussion to have as collabs, when done correctly, generate a good deal of online buzz, but for some reason, not as much buzz in traditional media, and moreover, they don’t often directly translate into sales. for nooka though, it’s a great way to learn about new markets and connect with new consumers and fans.
Supremebeing first began as a small, hand-printed graphic t-shirt venture in the UK, and today has grown to a full street-wear clothing line for both men and women. The fully-formed line features everything from clothing to trainers and accessories, along with their staple t-shirt collection. Many of the t-shirts are still printed by hand, keeping the personal touch of the line alive and well. Their ethos, ‘Created First Amongst Equals,’ encourages consumers to not simply wear their clothing for the brand name, but because they love the clothes. This attitude is expressed in the brand’s own designs and is also apparent in the collaborative design with Nooka.
Supremebeing website here.
Above a collab we did with basketball and Hip-Hop-centric brand UNDCRWN